A Japanese food retailer
Client Requirement: The highlight of the client's product promotion is back to nature, green and healthy. So they wanted the packaging to be consistent with the product and the brand's tone.
Kaixiang Solution: Since the product is a frozen vegetable, it needs to be stored under low temperature conditions. However, if we use cloth bags to package the products, although it is in line with the value of returning to nature, it is not conducive to the preservation of freshness, antibacterial and moisture-proof. Therefore, our professional designer team designed a bag with linen texture for the customer, which looks like the texture of coarse cloth. It not only meets the customer's pursuit of green environment, but also achieves the protection effect of the product, killing two birds with one stone.
Client Feedback: The customer was so satisfied after receiving the design, and he immediately announced to put it into production and planned to double the original production quantity, and has continued to order until now.
A Chinese export food company
Client Requirement: The client planned to upgrade the product packaging, including color saturation, composition design and content communication. It aimed to increase the competitiveness of products in the market and attract consumers.
Kaixiang Solution: After research and investigation, we designed a series of vegetable and fruit family bags for the client, which maximized the artistry of the bags while retaining the authenticity of the products. Together with the non-stop debugging of our experienced printers, the final result was a complex pattern with full color.
Client Feedback: According to the customer's subsequent monthly repurchase volume, it can be seen that after the packaging upgrade, the sales volume continues to rise. On some B2C e-commerce platforms, many customers also like the packaging of the products.
A domestic food company in China
Client Requirement: Hawthorn bars, a traditional Chinese snack, have been positioned as a low-priced product. Despite the client's unique recipe and high quality raw materials, its high price was not recognized by consumers. Therefore, the client wanted to have a packaging that could match the grade of the product and help sell the product.
Kaixiang Solution: First of all, we changed the previous paper roll packaging and used stand-up pouches, which have become more and more popular in recent years, to effectively upgrade the product. At the same time, we made the whole package frosted texture, only highlighted product picture on the front of the bag which strengthened the visual effect and increased the sense of three-dimensional.
Client Feedback: After our adjustment and with the customer's advertising, the product has become a high-end product in the hawthorn series, effectively enhancing the grade of products and the whole brand