Views: 101 Author: Site Editor Publish Time: 2021-09-24 Origin: Site
Nowadays, the new era has become the main force of market consumption. Consumers in the new era of mobile networks are more likely to receive all kinds of product information than before. Modern and unique designs are more in line with the interests of the new generation of consumers. Packaging design plays a decisive role for any product. What are the packaging design techniques in the beauty industry?
1. The packaging should highlight the brand effect
With the improvement of people's living standards, people are more and more trusting in branded products. When designing beauty packaging, it is necessary to highlight the brand of the product in a targeted manner, which plays a decisive role in product sales. This will bring huge profits to the company, give the company an absolute advantage in the competition, and increase the value of the product. Many brands choose to customize aluminum foil pouch, aluminum foil zip lock bag, aluminum zipper bag and other beauty packaging to make the brand more prominent.
2. The packaging should highlight the characteristics of the product
When we select a product, the first thing we see is the packaging, and we will focus on the information on the packaging, such as the nature, function, purpose, and method of use of the product. Packaging design should show the most colorful places to consumers, and can use color to express product characteristics. For some high-end beauty products, in order to highlight the high-end and high-grade, we can work hard on packaging design to highlight the luxury and elegance of the products, so as to meet the needs of consumers.
3. Packaging must grasp the psychology of consumers
Different consumer groups have different cosmetic products. Successful designers will treat differently in packaging design, so that consumers can feel that the product is specially designed for themselves through the product packaging. When designing, you should consider the age, gender, and even occupation of the consumer group. For example, college students generally use a youthful and beautiful image for their makeup, while successful professional women generally use an elegant and intellectual image.
4. Packaging must conform to the trend of the times
Nowadays, beauty packaging is becoming more and more anti-traditional, with unique design concepts. It has bid farewell to the stereotypes of the past, and the packaging is very fashionable and gorgeous. Only such packaging can attract people and convey a strong fashion taste and trend. Nowadays, some new types of recyclable kraft pouches, shaped packaging pouches, aluminum spout pouch are gradually used in the beauty industry.
5. Packaging is the embodiment of a culture
Beauty as a fashion consumer product, in addition to its certain effects, it is also a cultural embodiment. Packaging must combine function and spiritual culture to meet consumers' psychological needs for beauty. Whether it is shape or color, the design should be simple, clean, elegant and generous. You can choose to design your own beauty packaging such as heart shaped bubble pouch, custom animal shape pouch, paper standup pouch, etc.
In short, beauty brands are becoming more and more popular. Makeup is a compulsory course for women in a lifetime. We must work hard on beauty packaging design to attract more female friends.